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Salesforce's Do.com Aims to Torpedo Microsoft's Collaboration Stronghold (readwriteweb)

In a very short period of time - just the last 18 months - Salesforce.com has
risen from "up-and-comer," straight through "challenger" status, to the
potential out-and-out leader in workforce software. Every move it has made so
far, including the December 2010 purchase of open cloud platform Heroku, has
been part of a well-played strategy thus far to build leveraged platforms in
cloud-based services the way Microsoft leveraged its platforms for office
applications... only somewhat faster.

This morning, Salesforce has fired a volley straight at the heart of
Microsoft's leveraged tower. Do.com - a free, Heroku-based service coupled
with Gmail, but enabled for all e-mail users - is a cloud-based, socially-
oriented task management and collaboration platform aimed not just at
Salesforce's typical office user, but the general public. It serves not only
as a group planning tool for any scale of project, including the smallest
scale (e.g., remembering to pick up groceries), but as a kind of cloud desktop
for collaborating around Google Docs.

_Sponsor_

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"Do.com is for anyone and everyone," says Sean Whiteley, Salesforce's Senior
Vice President, in an interview with RWW. "We're calling this a prosumer
application. It's the closest thing to a consumer ...

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